01
Gather the ore
Every roadmap starts as rubble — customer interviews, funnel data, support tickets, founder hunches. I collect it all before deciding anything. The ore is never the problem; ignoring it is.
Hunter Brodie Helms · Product Manager · Birmingham, AL
Raw signal, forged into product.
I’m Brodie — a product manager and founder from Birmingham, the old iron city. For a decade I’ve done one thing: take the noise of real users and hammer it into products people pay for. LinkedIn. FIXD. Now my own forge, Nugget AI.
Scroll — the sparks follow
The method
Ore, heat, steel.
02
Apply heat
Prioritize ruthlessly, prototype fast, and let real users burn away everything that doesn’t matter. Most ideas don’t survive the furnace. That’s the point of the furnace.
03
Ship the steel
Launch, measure, and scale what holds. A feature isn’t finished when it ships — it’s finished when the retention curve says so.
Selected work · 2017 — now
What the furnace made.
I Nugget AI Founder · 2024 — now The Cursor for product managers. Nugget takes raw customer interviews and returns a prioritized roadmap in seconds — the exact grind I did by hand for a decade, forged into software. 0 → 1 my own forge II FIXD Automotive Product Manager · 2022 — 2024 Built a B2B product for 450 franchise dealerships to $1M ARR inside a year — acquired at 5× ARR. Shipped an AI repair assistant that lifted weekly retention 10%, and cut $50K/mo in vendor costs. $1M ARR in 12 months, 5× exit III LinkedIn Technical Program Manager · 2017 — 2021 Led the cross-functional team behind “Open to Work” — a feature used by millions that lifted job applications 3% — and Project Honeycomb, the system pushing 900M+ notifications a day. 900M/day notifications delivered
Off the clock
Birmingham, made.
Born where they poured iron — Birmingham, Alabama, under Vulcan’s torch. I still live here, and it shows: I like work you can point at.
Saturdays are for Alabama football (Roll Tide), a golf handicap that’s trending the right way, and being outside. Lately I’m learning to code — the last version of this site, I built by hand.
This version, I commissioned differently. Ask the machine →